GreenEarth® is a revolutionary cleaning process, which will rapidly
change the consumers’ perceptions of dry cleaning. GreenEarth® is a
cleaning process utilising siloxane based solution rather than the
traditional perchloroethylene (perc) - a chlorinated solvent.
This
gives a number of benefits to the customer, an absence of the
characteristic “dry cleaned” odour, a fuller, softer handle to clothes
and an assurance of no colour loss or colour fading after repeated
cleans. Siloxane is one of the most abundant elements found on the
earth, its most common form being silica (sand) and the GreenEarth®
solution is derived from this.
For nearly fifty years perchloroethylene (perc) has been the main
solvent used in the dry cleaning industry throughout the world. It
undeniably offers a good cleaning performance for the majority of
fabrics, although it is too aggressive a solution for some items,
notably some types of ornamentation which limits its use for cleaning
delicate garments and certain dyes which can “run” in perc.
Perc
has the potential to be a persistent pollutant of the ground or aquatic
environment should it be released to the atmosphere although rigorous
controls on its use and handling exist to prevent this occurring.
In the environment (atmosphere, ground or aquatic) GreenEarth® degrades
rapidly to harmless silica (sand) and does not bio-accumulate. The
solution used for GreenEarth® cleaning does not have significant health
and safety concerns surrounding its use.
Most importantly, the use of GreenEarth® offers a number of clear
and significant benefits for the consumer, the dry cleaner and the
garment manufacturer/retailer.
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